Conversion Optimization – Part II

A couple weeks ago I brought up the topic of how SEO sucks and why you should focus on conversion optimization. Well today I plan on going into a bit more depth of some more ways you can optimize your website and get the most out of the visitors you are getting to your blog, niche website, authority website, etc. Here are a few simple tweaks you can do to your blog to increase your conversion.  Remember your conversion is whatever action it is you want you reader to do while visiting your website. This may be to signup for your newsletter, download your e-book, click on an ad, or possibly purchase a product from your website. All you want to focus on is tracking your visitors and then getting them to do more of your desired action. The key however is to make sure you track and learn from results. If you don’t do this you will never be able to improve your website and get more of that desired action. More Tips For Conversion Optimization Faster Loading - the faster your website loads the more likely you are to increase your conversion. People HATE to wait for things nowadays so if they can get the information they want in the quickest way they will do that. So if you can make your images smaller, your videos load more quickly, and your site come up in the flash of an eye you are more likely to increase your conversion. You can do this a number of ways: install a speed WordPress plugin that automatically makes your files smaller you can install a cache plugin to WordPress  that allows your regular visitors to your website to have some information already loaded on their computer so when they come back they will see your website more quickly you can optimize your images in a image processing software and make them smaller and therefore load more quickly you can use the latest technology to load your videos more quickly (such as downloading the video a bit and streaming while the rest downloads) compressing your videos and audio clips so they have a smaller file size and load faster Lower Quality Images - this tip may be a bit counter intuitive but really does work. If you are creating a website that has testimonials on it with pictures and you use a more ‘realistic’ blurry type picture as compared to a professional photo you will definitely see a difference. People really don’t like the fake looking people in testimonials and it makes the testimonial look staged and not real. If you get a grainy, blurry, pixeled picture on the other hand of a normal looking person it looks more genuine and real. Call To Action - when creating a website and you want the visitor to do a particular action it is in your benefit to catch their eye.  If you can get their attention and keep it you are golden in getting them to do what [...]